As soon as I read the ELLE
article (you can find it on ELLEUK.com) I was straight onto the site. AudaCity
of Fashion wants to help new and developing designers and companies get the
financing they need when they are struggling to get it from the ‘big men’
banks. So they decide to let YOU help them. ‘Want to smugly reveal that you
helped fashions next big thing’ ELLE’s Emma Sells says; who of you fashion
passion people wouldn’t want to do that! The best bit about
audacityoffashion.com is that truly anyone can pledge. And I do honestly mean
that. You can give as little or as much as you want so this means it really IS
for the public. And (if you need more) you can even get rewards! From a social media thank you, to being the
first to wear a gorgeous little number from their new 2014 collection, you’re able
to show off the fact that you are a part of the future of fashion. I think that
one great way to pledge is as a group. Each of the group can give £10 and then
you’ll pledge a larger amount for a bigger reward between you, if you don’t
mind sharing that is.
At the moment AudaCity have
three projects. There are two interesting projects both looking for funding so
they can go to Fashion Week 2014. Ada Zanditon enjoys working with directors to
produce creative films for her collection. This year she wants an artistic film
to show a new line of her swimwear for fashion week. Jerboa Jewellery was
founded by Victoria Barker, she works in her London based studio to create
Middle Eastern inspired jewellery. Her products are absolutely gorgeous. The
funding from you will help in so many different ways for this company, but
mostly it will go towards their financing for fashion week.
But for me my favourite was
Operation Wardrobe. In this time when we are looking for any ways to be ‘Green’
Operation Wardrobe is taking action and creating imaginatively designed items
from unwanted clothing. They will take a simple old man’s jacket and turn it
into a fresh new woman’s
pencil skirt! Not only is this good for the environment and a new way of
clothes-making that is becoming ever more popular for that reason but when you
buy from Operation Wardrobe you know that NO ONE is wearing what you are, every
piece really is individual.
An individual like myself just
wanting to be involved in any way possible but can only afford a
small amount is just as important as the higher paying individual, all
pledges are appreciated. Get involved, and help these hugely talented labels
get their work on the catwalk and among those big names.
So get on it, and get involved!
LOL xxx
(image from audacityoffashion.com)
(image from audacityoffashion.com)
